Web marketing and social media: The case of adoption and outsourcing by Swiss DMOs

Florian Zach, Elena Marchiori, Lorenzo Cantoni

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 2012 Annual Conference of Travel and Tourism Research Association (TTRA)
Publication date	2012
Publication status	Published - 2012
Event	2012 Annual Conference of Travel and Tourism Research Association (TTRA) - Virginia Beach, VA, United States Duration: 17. Jun 2012 → 19. Jun 2012

Conference	2012 Annual Conference of Travel and Tourism Research Association (TTRA)
Country/Territory	United States
City	Virginia Beach, VA
Period	17/06/2012 → 19/06/2012

Keywords

@inproceedings{dd1bddc3243a49c3bd862cbfd05c3549,

title = "Web marketing and social media: The case of adoption and outsourcing by Swiss DMOs",

keywords = "internet marketing, ewom, social media adoption",

author = "Florian Zach and Elena Marchiori and Lorenzo Cantoni",

year = "2012",

language = "English",

booktitle = "Proceedings of the 2012 Annual Conference of Travel and Tourism Research Association (TTRA)",

note = "2012 Annual Conference of Travel and Tourism Research Association (TTRA) ; Conference date: 17-06-2012 Through 19-06-2012",

}

TY - GEN

T1 - Web marketing and social media: The case of adoption and outsourcing by Swiss DMOs

AU - Zach, Florian

AU - Marchiori, Elena

AU - Cantoni, Lorenzo

PY - 2012

Y1 - 2012

KW - internet marketing

KW - ewom

KW - social media adoption

M3 - Article in proceedings

BT - Proceedings of the 2012 Annual Conference of Travel and Tourism Research Association (TTRA)

T2 - 2012 Annual Conference of Travel and Tourism Research Association (TTRA)

Y2 - 17 June 2012 through 19 June 2012

ER -