@inproceedings{dd1bddc3243a49c3bd862cbfd05c3549,
title = "Web marketing and social media: The case of adoption and outsourcing by Swiss DMOs",
keywords = "internet marketing, ewom, social media adoption",
author = "Florian Zach and Elena Marchiori and Lorenzo Cantoni",
year = "2012",
language = "English",
booktitle = "Proceedings of the 2012 Annual Conference of Travel and Tourism Research Association (TTRA)",
note = "2012 Annual Conference of Travel and Tourism Research Association (TTRA) ; Conference date: 17-06-2012 Through 19-06-2012",
}