Consumer Behaviour as I see it...: Cultural Change as glocalisation

Consumer Behaviour as I see it... Cultural Change as glocalisation

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Education

Original language	Danish
Title of host publication	Consumer Behaviour : A European Perspective
Editors	Michael R Solomon, Søren Askegaard, Margaret K Hogg, Gary J Bamossy
Publisher	Pearson Education
Publication date	20. May 2019
Edition	7.
Pages	535-536
ISBN (Print)	9781292245423
ISBN (Electronic)	978129224530
Publication status	Published - 20. May 2019

@inbook{bff5707055c34e2c91327b38d26245ac,

title = "Consumer Behaviour as I see it...: Cultural Change as glocalisation",

author = "Dannie Kjeldgaard",

year = "2019",

month = may,

day = "20",

language = "Dansk",

isbn = "9781292245423",

pages = "535--536",

editor = "Solomon, {Michael R} and S{\o}ren Askegaard and Hogg, {Margaret K} and Bamossy, {Gary J}",

booktitle = "Consumer Behaviour",

publisher = "Pearson Education",

edition = "7.",

}