The impact of color saturation on consumer perceptions of product efficacy

Lauren Labrecque^*, Christy Ashley, Stefanie Sohn, Barbara Seegebarth

^*Kontaktforfatter

Publikation: Kapitel i bog/rapport/konference-proceeding › Konferenceabstrakt i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	Advances in consumer research
Vol/bind	49
Publikationsdato	2021
ISBN (Trykt)	978-0-915552-82-5
Status	Udgivet - 2021
Begivenhed	Association for Consumer Research North American Conference: What the world needs now - Varighed: 28. okt. 2021 → 30. okt. 2021 https://www.acrwebsite.org/

Konference	Association for Consumer Research North American Conference
Periode	28/10/2021 → 30/10/2021
Internetadresse	https://www.acrwebsite.org/

Citationsformater

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title = "The impact of color saturation on consumer perceptions of product efficacy",

author = "Lauren Labrecque and Christy Ashley and Stefanie Sohn and Barbara Seegebarth",

year = "2021",

language = "English",

isbn = "978-0-915552-82-5",

volume = "49",

booktitle = "Advances in consumer research",

note = "Association for Consumer Research North American Conference ; Conference date: 28-10-2021 Through 30-10-2021",

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TY - ABST

T1 - The impact of color saturation on consumer perceptions of product efficacy

AU - Labrecque, Lauren

AU - Ashley, Christy

AU - Sohn, Stefanie

AU - Seegebarth, Barbara

PY - 2021

Y1 - 2021

M3 - Conference abstract in proceedings

SN - 978-0-915552-82-5

VL - 49

BT - Advances in consumer research

T2 - Association for Consumer Research North American Conference

Y2 - 28 October 2021 through 30 October 2021

ER -