@inproceedings{627e4420299d11deae62000ea68e967b,
title = "Special session: Saving Regional Marketing Theory from Glocalization? Or: What is Context Anyway? Insights from a multi-sited study of the cultural meanings of coffee consumption",
author = "Dannie Kjeldgaard",
year = "2009",
language = "English",
pages = "1--6",
booktitle = "Ikke angivet",
publisher = "European Institute for Advanced Studies in Management",
note = "5th Workshop on Interpretive Consumer Research ; Conference date: 02-04-2009 Through 03-04-2009",
}