Originalsprog | Engelsk |
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Publikationsdato | 2008 |
Status | Udgivet - 2008 |
Begivenhed | 4th EIASM Workshop on Interpretive Consumer Research - Marseilles, Frankrig Varighed: 26. apr. 2007 → 27. apr. 2007 Konferencens nummer: 4 |
Konference
Konference | 4th EIASM Workshop on Interpretive Consumer Research |
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Nummer | 4 |
Land/Område | Frankrig |
By | Marseilles |
Periode | 26/04/2007 → 27/04/2007 |
Andet | a critique of the paradigmatic branding of interpretive consumer research as Consumer Culture Theory (CCT) |